DIY Labeling – Closing The Loop


Your Own Experimental Labels

The Site’s Theory And The Labels

Although this site may seem to discuss lots of theoretical ideas as abstractions, it is in fact designed at every level to integrate all of the theories presented into the practice of making finished messages that work.

This means that, with only one exception, every concept explored from the theories discussed is embedded within each of the finished messages.   The exception is the red ‘GOOD SOUND’ label show below, which has been deliberately kept simple to demonstrate the sheer significance of the two key components of the messages – ‘Emulation’ and ‘Mediation’ – discussed the Morphic Messaging page. As we have pointed out elsewhere, these were developed specifically in order to access the essential information that the messages need to convey, in keeping with Billy Gawn’s thinking about the importance of information to the process of dowsing.

But even a superficial consideration of these ‘key’ messages shows that they are actually forms of information in themselves and so are also self-referencing.They are, in fact, information about information and so may have a definite direct connection with Douglas Hofstadter’s ideas about Consciousness.  One of the (unanticipated and unplanned) effects of including self-referencing within the label-making system has been that several people have reported an increase in the quality of perceived sounds over time.  They say that ‘sound’ gets progressively ‘better’ after recordings or broadcasts are repeated.

On the whole then, we feel that making self-reference an essential component of message development, is one of the more important practices for successful label-making, and we commend it to people wishing to conduct their own experiments.  We also suggest that messages should be as unequivocally clear as possible, so that messages within the same label should not conflict with one another.  That way we optimise both our receptivity and the label’s effectiveness simultaneously.

A Small Note of Caution

In a manner reminiscent of Dowsing’s traditional cautionary questions before undertaking any investigation – Can I? Should I? May I? – Rupert Sheldrake has this to say about Morphic Resonance.

“What you do, what you say and what you think can influence other people by morphic resonance.  So we’re more responsible for our actions, words and thoughts on this principle than we would otherwise be.  There is no immoral filter in morphic resonance, which means that we have to be more careful about what we are thinking if we are concerned about the affect we have on others.”

With that in mind, BK has included the phrase ‘All emulations to be mediated additionally by wholly benevolent, physical, psychological and spiritual energies‘ in all of his labelling experiments. We recommend this practice, or something similar, to readers drawn to experimenting  for themselves.

Do It Yourself

The red and black labels shown below are real working samples that visitors can try out for themselves.  The red one is an example of the simplest label possible, since it contains only the idea that an emulation of ‘good sound’ is mediated by ‘Rupert Sheldrake’s Morphic Resonance.  The black label is a good deal more elaborate: it has many more emulations, contains several different types mediation mechanisms and is also very deliberately made to be self-referential at many different points.


The labels should be used separately from one another and should not be used together at the same time – even if attached to different parts of the same audio system.  This is the only experimental constraint, and multiple copies of the same labels may be tried within the same system.

Both labels are jpeg images which can be saved to a computer by right clicking them and then selecting ‘Save Image As’ from the pop-up menu that opens when the image is clicked.  Once the image is saved,  it can be copied into a blank word-processing document as often as required.

The WP document can then be saved and printed on ordinary plain paper, so that individual labels can be cut from it.

Labels can be attached to loudspeaker cabinets and / or other items of audio equipment with Blu-Tack or something similar to enable easy removal if desired.  It is usually worth listening to the same music a couple of times in order to test out whether the labels have any effects or not, and some people have reported that additional improvements can be heard after successive repetitions.

Some people also find that fixing labels to the loudspeakers’ lead-in cables (across both the +ve and -ve terminals at the same time) produces superior results to fixing them to the individual equipment cabinets, but there seems to be no hard and fast rule about this. Labels may also be fixed to power cords or even to electrical plug-tops if desired.

We would certainly like to hear from anyone who uses these labels, whatever the results of doing so might be, and also from people who have developed labels of their own.

Please do use the Contact Us form to let us know what you think.

We look forward to your comments.


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Nigel Twinn and Bill Kenny 2015

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